Riverfront Federal Credit Union

I have been the sole graphic designer and marketing specialist at Riverfront Federal Credit Union for over two years now. I have designed and rebranded company newsletters, all the in-branch product posters, EDDM and direct post card mailings, and monthly graphics and ads for publications and newspapers. Not stopping there, I also fully developed marketing campaigns spanning many different mediums, partnership brochures and advertising, rolled out 3 separate credit & debit cards as well as their instructional inserts and disclosures, and so much more.

Before I came on board, the organization did not have a graphic designer, so they had no brand consistency. I single-handedly rebranded their identity, from their logo to their newsletters, to the design formula which helps us generate catchy and clean product ads while operating in a very limited time frame. Working in a financial institution has also given me great insight into the standards of designing with disclosures and compliance in mind. I attribute a great deal of my growth, versatility, and problem solving ability to my time at Riverfront Federal Credit Union.